we are a full service production company connecting screens to souls
through emotive cinematic film.
We don't shoot videos.
We make films.
Our mission is simple yet profound: connect screens to souls through emotive cinematic film.
We know that an emotional experience through motion picture can shatter obstacles between your mission and your audience. It’s about more than content volume—it’s about what you feel when a film rips you out of reality and places you in a collision with your heart and senses.
We believe that great films begin and end with restless intention, purpose, and pursuit of an idea.
we
understand
production
In every step of collaboration, we strive to stay true to our values and mission, pushing the boundaries of creativity and resource to fulfill
your vision.
We work with industry experts to bring the latest talent and resources to our production work flow.
We synchronize
image + sound + music + color
Into a structured and communicative workflow that serves client vision and deadline.
Meet the founder.
Joel Flora
With 10 years of experience in commercial and documentary filmmaking as a director of photography and editor, Joel brings a depth, emotion, and understanding to the heart of every project.
His kinetic and subject focused approach translates across several content mediums including documentary, commercial, and narrative films.
For Joel, Parable is the culmination of his experience across several disciplines of filmmaking. His vision and passion for story begin and end with a deep rooted passion for the craft, and translate into every subsequent stage of the process.